Top 5 Personalization Apps on Android in New Zealand: Q4 2022

The fourth quarter of 2022 saw notable trends in the performance of the top 5 personalization apps on the Android platform in New Zealand. Below, we delve into the weekly downloads, revenue, and active user trends for each app, based on data from Sensor Tower.

Email Home - Email Homescreen from Yobi Mobi experienced fluctuations in both downloads and revenue. Weekly downloads peaked at 2.6K in late October and saw a dip to 1.2K in late November before rising again to 2.1K by mid-December. Revenue showed a similar pattern, reaching approximately $124 in late October and stabilizing around $20-$23 towards the end of December. Active users increased steadily from 7.3K in late September to over 10K by the end of December.

Weather Home & Radar Launcher, also by Yobi Mobi, saw a gradual decline in downloads from 1K in early October to 429 by the end of December. Revenue remained low, peaking at $16 in the last week of December. Active users slightly fluctuated, starting at 2.1K in late September and decreasing to 1.7K by the end of December.

Messenger Home - SMS Launcher showed a similar trend with downloads decreasing from 1.1K in early October to just 12 by the end of December. Revenue peaked at $89 in late October and saw a decline, ending at $17 in the last week of December. Active users saw a significant drop from 7K in late September to 2.1K by the end of the year.

Wave Live Wallpapers Maker 3D by Live Wallpapers by Wave Studio had a more stable performance. Downloads ranged from 344 to 884 throughout the quarter, with a notable peak in late November. Revenue remained consistent, peaking at $13 in late November. Active users saw a peak of 1.3K in early December before slightly declining to 978 by the end of the month.

ThemeKit - Themes & Widgets from ThemeKit, a newer entrant, showed steady growth. Weekly downloads increased from 258 in mid-October to a peak of 675 by the end of October, before stabilizing around 500-600. Revenue remained minimal, peaking at $5 in the last week of December. Active users grew consistently from 192 in mid-October to 1.3K by the end of December.

These insights into the top 5 personalization apps on the Android platform in New Zealand provide a glimpse into their performance trends during Q4 2022. For more detailed insights and data, visit Sensor Tower.